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Product Promotion

Lesson Plan #5

Virginia Bicknell


Lesson Plan for Laboratory and Related Technical Class



Date: 08/14/01

Program: Broadcast Video Production

Lesson Title:  Product Promotion

Performance Objective: Complete and submit on tape a thirty second product promotion from pre-approved script including information and size limitations provided.  Each step will have a 5-day cycle with each segment worth 100 points for a total of 300 possible.  Grading criterion is attached


Learning Center: Assignment specification available on line.  Script work done at home or in the lab.  Product scene shot in designated lab location.  Editing and voice and music additions in the media lab. Reviews in class room.


Strategies for Related Class or Laboratory Activities:


 1. Discussion Groups                                   7.  Resource Person(s)

 2. Lecture                                                    8.  AV Presentation

 3. Demonstration                                         9.  Role Play

 4. Supervised Study                                     10. Computer Aided Instruction

 5. Individual Research                                  11. Case Problem

 6. Field Trip                                                 12. Other _________________


Integrated Academic Competencies (specifically write the content connection):


 Language Arts: English and creative writing techniques in the creation and direction of both audio and video script and description


 Math: Estimation of the number and length of video shots, music and voice over timing and length and in the edit an exact selection with an exact: 30 sec length


 Science: The result of lights. Audio and electromagnetic fields on the image and sounds captured and edited to tape


 Social Studies: The topic could address a issue of possible social interest and could call for action of a humanitarian or other social science nature


 Computer Applications: From typing the script to operating the digital editing system computers are integral in the production process


 Safety: The video shooting process both studio and field offers numerous opportunities for safety issues that will need to be managed in a site and situation specific manner


Equipment, Materials, and Other Resources:

Script approval before use of studio camera using provided videotape.  The light kit can be reserved and used for additional lighting effects.  Access to the lab product shoot environment as devised by instructor.  Product less than 1x1x1 foot in size and pre approved by instructor.  A tape to record edited project to as well as a label to mark the student tape and submission date.



Evaluation/Performance Assessment:


 1. Written Quiz                                            6.  Completed Project

 2. Oral Quiz                                                 7.  Peer Evaluation

 3. Instructor Observation                             8.  Self Evaluation

 4. Performance Test                                     9.  Written Report

 5. Written Unit Test                                     10. Other______________



Get approval of product choice and script concept before

Writing first draft of script for approval by instructor before shooting

Shot sketches and timing estimations is the video column

Products shots will include the following

Up for a total but not necessary continuous: 15

         & Phone 800–Buy-Best


Information that will need to be on screen for a minimum of: 10

             $19.95 & Limited Time Offer

Recommended by (organization that would logically or comically endorse product)



Shoot the product in the provided environment with some opportunities for unique props or lighting with instructor approval

Edit with music and sound effects

Peer to peer comments and review in class



Content for Learners:

Strategy and Implementation:


Product promotion




Graphic information



How to work within shoot location, length and content limitation to create promotions


The combination of product and sales information in a visually appealing, stylistic or otherwise engaging format